Customer Relationship Management (CRM) is a tool used to handle all interactions and relationships between a business and its clients. The objective of using any CRM is to strengthen business management and expand business growth.
HubSpot and Salesforce are two of the best CRM in the market. These are the elite platform for managing market resources with plenty of features. Many users opt for HubSpot agency London to streamline business operations and manage customer data.
Salesforce
It is a SaaS platform for any business’s marketing automation, sales reports, and customer care. With the customer-centric approach, it offers customer support and task management precisely.
Salesforce also has various channels for every major business operation. It has Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud, Marketing Cloud, Community Cloud, etc., for efficient performance.
AppExchange in Salesforce helps increase speed on a platform. It is one of the best tools for portal and interconnected web development. Based on user activity, the AI in Salesforce is helpful in the integration of customer data and personalisation options.
HubSpot
HubSpot is an inbound marketing tool used for marketing, sales, customer support, and management of a business. It is widely known as the perfect combination of CRM and CMS. It comes with Marketing Hub, Sales Hub, and Service Hub.
As an added bonus, you can also deploy CMS Hub and Operation Hubs, which sync a business’s data and help automate procedures. It is the best solution for maximising business operations.
With customised advertising campaigns, funnel reports, playbooks, live chats, tickets, and much more, HubSpot is the ideal choice for managing customer relationships.
Which is Better: Salesforce or HubSpot
One of the greatest methods to evaluate the CRM tool is comparing the features of CRM tools. Get to know how these products execute their capabilities for the benefit of your business and organisations with head-to-head comparisons.
Before choosing a CRM for your business, you should consider the key benefits that come with it. The following topics are some of the most important to compare between Salesforce and HubSpot:
Features
A good CRM handles every business’s problems in operations and lead handling. A CRM can change business dynamics with data analysis and enhanced business processes.
CRM is focused on sales to manage company purchases, lead management, inventory management, demand and supply management, marketing, etc.
Both Salesforce and HubSpot offer a wide range of services that fulfil the goals of a great excellent CRM platform. Salesforce is slightly better than HubSpot, and you should know that HubSpot is renowned for its user-friendly interface and simple navigation.
Pricing
Salesforce and Hubspot give options with pricing models. HubSpot gives a free version with limited features. You can decide to integrate a HubSpot business channel with sales and marketing. It is convenient and easy to choose from both.
You can choose from various plans in HubSpot and get help desk features at no charge. At the same time, Salesforce isn’t giving anything for free, but it might be less expensive in the long term compared to HubSpot.
Salesforce has higher initial costs than HubSpot, but it is less expensive overall than HubSpot in terms of scalability.
Reports
Deep analysis and detailed reporting are necessary for business and are very common features in any CRM.
Salesforce is a better option with detailed reports and insights. With ultimate customisation, it comes with a marketing hub to make campaign strategy easier.
Users can use predictive analysis to minimise risks for campaigns and integrated advanced analytics to make the most of every campaign with the help of a customer relationship management tool.
Integrations
The integrations are very necessary for increasing the flexibility of a CRM tool. You can make the most of every campaign with the help of these.
HubSpot has better integration capabilities as it can handle massive databases without any issues. It makes third-party integration smooth. HubSpot combines desired products in a multi-service platform for better processing.
The APIs in HubSpot are helpful, while the Salesforce app can be integrated with the HubSpot account. The integration capacity of Salesforce is not as good as HubSpot, but it can easily integrate some of the popular applications like Mailchimp, Quickbooks, and Google Workspace.
Support
Customer support is essential in the growth of any business, and it should be there to attract users and resolve customer queries with the platform. HubSpot provides best-in-class support to its customers with social media and mailing lists.
Salesforce has the best customer support round-the-clock with its premium versions. While HubSpot comes with professional and enterprise-level businesses.
Automation
A CRM is very helpful in automating business processes. It can be used to optimise daily operations without any active involvement from users.
HubSpot was first developed as a platform for marketing automation. Its varied capabilities for automating specific sales and marketing operations work together like an error-free CRM.
HubSpot can be used to automate processes for lead rotation, task creation, and prospect follow-up sequences. With data cleansing and AI technology, customer support can be managed efficiently.
Salesforce offers Einstein, which is a unique AI that can automate a variety of tasks. It can categorise various case types, determine the best practices for subsequent actions, transform consumer data into insightful insights, and even provide basic business solutions.
Which CRM to Choose for Your Business Operations
Before you choose a CRM for your business, you should consider the size of your business. You should know the active duration of your business, your short- and long-term goals, and your budget. After considering all these things, you can choose the ideal CRM for your business.
Small businesses, startups, and people on tight budgets might benefit most from HubSpot’s flexible price and user-friendliness. With Salesforce’s extensive capabilities and customization choices, you might have more success if your firm is bigger and more established.
If you believe neither of the two is appropriate for your business or are unsure which option to select, you can seek assistance from firms in UK that provides Salesforce implementation services. An agency with proper experience and expertise can give you the best option.