Your SEO campaign will depend on several factors for success. However, one factor that you can never ignore is link building. Relevant linking can make a meaningful difference in your SEO game. Most marketers focus on building quality backlinks while ignoring internal linking. Doing so will adversely affect your link-building efforts. Internal linking can contribute greatly to your search engine ranking, but most marketers often focus on external linking. It is a common mistake that can cause damage to your SEO game. This post will reveal internal linking strategy mistakes you must avoid. Keep scrolling to learn more!
Internal Linking Strategy Mistakes:
Internal links can take you from one page to another within a similar domain. You can interconnect your online visitors by navigating them to different site pages. Thanks to your internal linking strategy, users can stay on your website for a longer period. What if they like something and close the deal with you? A win-win strategy for online stores! A solid internal linking strategy can increase site visibility while building and distributing authority. The following list will uncover a few common mistakes you should avoid in the internal linking strategy. Let us begin!
1. Using inadequate links:
You probably have placed links at the right places on your site, but what if these links are not right? Sending your online visitors to a broken or unavailable page will increase the bounce rate for your website. You can lose customer trust and credibility, and they will never visit your site again. The following types of links can hamper your link structuring:
- Broken links
- Redirect chains
- Temporary links
- Masked links
The best you can do is regularly audit your website for these linking mistakes. Always check your internal links and ensure they are not broken or wrong. Quickly remove or replace these links with the right ones to help your online visitors land on the desired page.
2. Choosing the wrong pages:
Here comes the strategic part; you should always know which page to use for your internal linking. Choosing the wrong page will never help you gain better rankings on search engines. The easier way is to create multiple links for a particular page you want to rank high to manipulate rankings. Most marketers will use anchor text to add internal links to the same page.
You should always create links to pages with low ranking and visibility. A quick site audit is recommended to assess your links’ health and make necessary corrections. Does it sound too difficult? You better opt for expert help!
3. Using No-follow links:
You probably know about the two attributes of links – follow and no-follow. A follow link will allow the search engine to crawl through the linked page, while a no-follow link will recommend otherwise. Using a no-follow link means you ask the search engine crawlers to ignore the given link. It will bring your website/page no good.
No-follow links will always hamper your new pages from ranking on search engine result pages. You should always check your website and web pages for these links and replace them with do-follow links.
4. Incorrect link placement:
The wrong link placement is a bad SEO practice you must avoid. What if you place the links in the header tags? Google crawlers will confuse as they might consider it spam. Most marketers often use header tags as anchor texts to an irrelevant page or article. Doing so will hurt their SEO score even more.
It would be best to place the links in the right place – content and blogs – with the right anchor texts. Using the buttons for links will prompt your online visitors and readers to click them and land on the targeted page.
5. No image links:
According to Brain’s research, people retain 10% of textual information and 65% of visual data. Marketers often overlook images in their internal linking strategies, affecting their SEO score. Do you want to make your page a magnet for quality backlinks? Never ignore image links on your website or web pages! An image could be a powerful tool for digital marketing – especially today!
Always create engaging and eye-catching images that people would love to share on their walls and profiles. Infographics will also help you create detailed yet digestible content for your online readers. Do you want to enhance your SEO score by effectively implementing SEO strategies? Opt for SEO support and services in Dubai today and let the experts take your site to new heights!
Enjoy A Better Ranking with SEO Experts!
You have built a great website; it is time to let people see it. SEO can help you improve your site visibility and attract organic traffic for better conversion. Hire the best SEO agency in your town and let the experts push your website up the ranking ladder.